bookmark our website
Favorites | Contributions | Phone turned on
QR code
Mobile client opens this article

Research on the Influencing Factors of Customer Satisfaction under the Fresh O2O Model——Taking Baiguoyuan as an Example

【Abstract】 Taking Baiguoyuan as an example, a theoretical framework is built on the basis of the ACSI model. Based on Baiguoyuan's online and offline platforms, the factors affecting Baiguoyuan's customer satisfaction are divided into perceived online quality and perception Offline quality, perceived value and customer expectations, design and issue questionnaires and collect data samples. By using SPSS24.0 software for descriptive statistical analysis, reliability and validity analysis of data samples, and using AMOS24.0 tools to establish and analyze the relationship between various variables in the structural equation model, it is concluded that customer expectations negatively affect customer satisfaction Degree, perceived quality and perceived value all positively affect the results of customer satisfaction. Based on the research results, corresponding suggestions are put forward.

Mobile HowNet App
Chinese Journal Full-text Database Previous 1
1 Wang Xuhui; Zhang Qilin ;; Research on Agricultural Product Circulation Model Based on Online and Offline Fusion——O2O Framework and Trend of Agricultural Products [J]; Journal of Beijing Technology and Business University (Social Science Edition); 2014-03
[Co-cited literature]
Chinese Journal Full-text Database First 10
1 Zhang Yaru; Ge Jianhua ;; Diversity and Interaction: Research on O2O Model [J]; Research of Chinese Legal Education; 2015-04
2 Li Yi ;; Research on Agricultural Products Network Marketing in Gansu Province [J]; Commercial Economy; 2015-12
3 Fan Houming; Tian Ye ;; On the Improvement of the E-commerce Logistics Distribution Mode of Fresh Agricultural Products [J]; Commercial Economics Research; 2015-35
4 Yang Huipeng; Xiang Ming; Chen Xinwu ;; Research on Innovation of Agricultural Product Circulation Mode in Small Tourism Towns Based on O2O [J]; Modern Commercial Industry; 2015-23
5 YAN Xingyu; Confidence in Yan ;; Research on O2O landing mode of Suning Yunshang [J]; Journal of Beijing Technology and Business University (Social Science Edition); 2015-06
6 Hu Jingxiang ;; Application Research of O2O Model in Vegetable Marketing [J]; Economic and Trade Practice; 2015-13
7 Wang Lu; Qi Chaohua; Li Yanjuan ;; Application Research of O2O in E-commerce of Ecological Agricultural Products in Yunnan Province [J]; Rural Economy and Science and Technology; 2015-09
8 Liu Luxing; Zheng Rongrong; Wu Shengyi ;; Research on O2O Marketing Model Innovation of Organic Agricultural Products [J]; 求索; 2015-08
9 Li Shenghong ;; Analysis on the Operation Mode of Chain Retail Enterprises Based on O2O Mode [J]; China Collective Economy; 2015-22
10 Li Ling ;; Analysis and Upgrading Approaches of China 's Agricultural Products Circulation Mode [J]; Commercial Economic Research; 2015-21
[Secondary reference]
Chinese Journal Full-text Database First 10
1 Feng Hua; He Jiali; Liu Yang ;; Investigation and Analysis of Performance Evaluation System of Supply Chain Logistics Capability [J]; Journal of Zhongnan University of Economics and Law; 2014-01
2 Fei Wei ;; The Game of Supply Chain Production, Circulation and Consumption Benefits and the Quality and Safety of Agricultural Products [J]; Reform; 2013-10
3 Wang Xuhui; Zhang Qilin ;; Research on Online and Offline Marketing Synergy of Multi-channel Retailers——Taking Suning as an Example [J]; Commercial Economy and Management; 2013-09
4 Xu Guohu; Sun Ling; Xu Fang ;; Research on Data Mining of Online and Offline E-commerce Users Based on Big Data [J]; Journal of South Central University for Nationalities (Natural Science Edition); 2013-02
5 Fan Xifeng ;; Concept of E-commerce Model of Fresh Agricultural Product Circulation [J]; China Circulation Economy; 2013-04
6 Yang Jun ;; Research on the Development Mode of Cold Chain Logistics of Agricultural Products in China [J]; Journal of Henan Agricultural University; 2013-02
7 Liu Liwei ;; Multifunctional Value and Path Choice of Developing Community Support Agriculture in China [J]; Academic Exchange; 2012-09
8 Huang Xiujie; Research on Agricultural Product Circulation Model Based on Farmers' Professional Cooperatives: A Case Study of Guangdong Province [J]; Journal of Southern Agriculture; 2012-07
9 Zhang Zhijie; Lü Tingjie; Empirical Research on Mobile LBS User Acceptance Model [J]; Journal of Beijing University of Posts and Telecommunications (Social Science Edition); 2012-01
10 Ji Lianggang Liu Dongying; Key Issues and Solutions of Agricultural Product Circulation [J]; China Circulation Economy; 2011-07
【similar article】
Chinese Journal Full-text Database First 10
1 Hu Yiyi ;; Analysis of Cold Chain Logistics Development Strategy of Fresh E-commerce in O2O Environment [J]; Market Weekly (Theoretical Research); 2016-07
2 Liang Rongcheng; Zhou Huiqiu ;; Agricultural Marketing Research under O2O Mode [J]; Farm Economic Management; 2016-08
3 Liu Lulu ;; Research on Distribution of Fresh Agricultural Products under O2O Mode [J]; Modern Business; 2017-12
4 Yang Yan ;; Research on O2O Operation Mode of Agricultural Products in E-commerce Environment [J]; Special Economic Zone; 2017-07
5 Qin Cong ;; Research on O2O Mode of Green Agricultural Products [J]; E-commerce; 2017-05
6 Sun Yi; Men Yuying ;; Effects of E-commerce O2O Model on Agricultural Products Transaction and Development Suggestions [J]; Hubei Agricultural Sciences; 2016-10
7 Zhou Jianjun; Tang Cheng; Zhang Junyan; Hu Hongtao ;; Application Research of Agricultural Electronic Commerce Based on O2O Mode [J]; Southern Agricultural Machinery; 2017-10
8 Yang Liu; Zhai Hui; Yi Zhijin ;; Discussion on O2O Mode of Fresh Products [J]; Logistics Technology; 2015-05
9 Huang Junmei ;; Discussion on the Development of Fruit Community O2O Model from the Perspective of Supply Chain [J]; Modern Business; 2017-09
10 Li Qing ;; Research on Development Countermeasures of Xinyang Agricultural Special Product O2O Mode [J]; Time Finance; 2017-12
China Conference Papers Full-text Database First 2
1 Liu Yongmei; Fan Chen ;; Pricing Strategy of O2O Model of Green Agricultural Products Considering Consumer Behaviors [A]; [C]; 2013
2 Sun Delin; Jia Haiyan ;; Promotion and Application of Fine Feed O2O E-commerce [A]; [C]; 2015
Full-text database of important Chinese newspapers First 6
1 Intern Cheng Mengchao; Using O2O model for reference to the "balcony agriculture" distribution is difficult to reduce the burden [N]; China Youth Daily; 2015
2 Correspondent Lu He of the reporter Wu Tianao; Haiken Tea Group: "O2O" new model opens online and offline seamless docking [N]; Hainan Nongken Bao; 2018
3 Reporter Jiao Lili; Smart retail explores new O2O dual-line poverty alleviation model [N]; Shijiazhuang Daily; 2018
4 Correspondent Cai Liunan correspondent Huang Yiyu; the city's first flower e-commerce O2O exhibition will be held [N]; Minnan Daily; 2018
5 Former Vice President of China Animal Husbandry Association Zhang Zhenwu, Chairman of the Sheep Industry; Store Network Constructs Digital, Intelligent, O2O Operating System [N]; Shanghai Securities News; 2016
6 Wu Yongyi; Whether Renrenle's Transformation of Fresh O2O Can Revitalize Its Power [N]; China Business Daily; 2015
China Master Degree Thesis Full-text Database First 10
1 Tang Fei; Research on O2O Mode of Rural E-commerce in Suning [D]; Yunnan University of Finance and Economics; 2017
2 Liu Yan; Analysis of fresh agricultural products circulation channels under O2O model [D]; Capital University of Economics and Trade; 2017
3 Han Chao; Research on Agricultural Product Logistics Optimization Based on O2O Mode [D]; Tianjin University; 2017
4 Yao Bin; Research on O2O Operation Mode of Fresh Agricultural Products [D]; Zhejiang University of Technology; 2015
5 He Jingjing; Study on the Optimization of Logistics Distribution Paths of Fresh Agricultural Products in Chain Supermarkets under the O2O Mode [D]; Tianjin University of Technology;
6 Wang Xuebin; Research on Factors Influencing Consumers' Purchase of Agricultural Products Online under O2O Mode [D]; South China Agricultural University; 2016
7 Sun Tingting; Research on Purchase Intention of Fresh Agricultural Products under O2O Mode [D]; Hebei University of Engineering; 2016
8 Fang Haiyang; Research on the Application of Improved Maximum Coverage Model in O2O Community Store Location [D]; Zhejiang Gongshang University; 2017
9 Ge Cong; An Analysis of O2O Model and Group Management of Forage Enterprises [D]; Lanzhou University; 2016
10 Wei Yunlei; Research on Fresh O2O Supply Chain Considering Perturbation of Consumers' Low Carbon Preference [D]; South China University of Technology; 2017